Ten Things You Should Know About Domain Names

As your website address, your domain name can have a significant impact on your firm.  Here are seven aspects of domain names you should know.

  1. Several different domain names, each with its own purpose, can point to one website. One domain might be simple and memorable, another the firm’s entire name, a third provide the best search engine (SEO) optimization value.
  2. You can point countless domain names to one website, but your primary domain, the one people are on when they arrive at your website, is your domain key to search engine ranking.
  3. The key words in your primary domain have an impact on your search engine ranking. Suppose your prospective clients will typically search for “divorce lawyer Denver.”  Two strong SEO domains are DenverDivorceLawyer.com and “DivorceLawyerDenver.com.”
  4. Even if someone gave you the world’s best SEO domain name, you might not want to use it as your primary domain. Here’s why. If you change your primary domain, you start over again in earning a search engine ranking. If your current ranking is strong, you don’t want to switch to an SEO domain. If your ranking is awful, consider switching.
  5. Consider multiple websites.  If you acquire the dream domain name, one option is to build a new site at your dream address and use that site to give you additional prospects.
  6. If your firm practices in multiple areas of law, consider having one website for each area of practice. You can use multiple domains for multiple sites, each with its own unique effort to score a high ranking on Google and support the other sites with links
  7. Give your domain name the telephone test. The test is simple. If you say your website address on the phone, do people understand it immediately?  If they do, great!  If not, you may want to switch to an easy and memorable domain name.
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About Dave

Dave Tedlock is the head of NetOutcomes, a digital marketing firm. For years he has written a marketing and technology column for various publications, including the Tucson Citizen’s Tucson Business Edge, Idaho Business Review, Inside Tucson Business, and The New Mexico Business Weekly. Tedlock taught writing and business communication for eight years in many universities, including the Harvard Business School and Iowa State University. For 13 years he worked in ad agencies as a copywriter, account manager or creative director. Tedlock has published short stories, scholarly articles and a writing textbook (with Paul Jarvie). He earned a Master’s degree in Fiction Writing from Brown University. He lives in Tucson and Santa Fe.

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