Internet marketing professionals will tell you that Search Marketing includes everything related to marketing your organization through search engines. That includes:

• Search Engine Optimization
• Buying Sponsored Links (Search Advertising)
• Influencing Google Maps and Yahoo! Local listings
• Paid placement and paid inclusion
• Other efforts that impact search engine rankings

Google AdWords

In practice, according to The New York Times, the term “Search Marketing” means the practice of buying paid links – “sponsored links” on search engines, predominantly Google and Yahoo!

Whatever kind of “search marketing” you need, we’re ready to help. 

Buying and Creating Sponsored Links Requires a Unique Skill Set

Buying sponsored links requires a challenging combination of advertising skills as well as an understanding of how to use the Google and Yahoo! admin panels.  We’re ready to help you:

• Write headlines
• Write lead copy
• Launch and manage multiple campaigns
• Evaluate results
• Respect your budget and your goal
• Get results

For help with Search Marketing, however you define it, give us a call: